Durability is more important that innovation – first results of our online survey

Durability is more important that innovation

The majority of the German population assesses stability, durability and robustness in electronic devices as more important than new product versions and functional updates. This was confirmed by our representative online survey including 2.000 participants aged between 14 and 66, conducted in July and August 2017. As a part of the study, we examined expectations and experiences with usage and lifetimes of electronic products focusing smartphones and washing machines.


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